Campanha +Feliz
Advertising
Visual identity for the +Feliz campaign, a solidarity program by the Cruz Vermelha Portuguesa. Academic project developed in collaboration with Rúben Ribeiro.
Taking advantage of the already iconic Red Cross symbol, we reinvented the logo into an instrument for communication.
(Research)
It was evident from the get go that the numbers that fueled the campaign were worrisome.
(Experiment)
Exposure was a necessity. An empathic tone followed. The hope was to break the target audience's feeling of isolation. Not taking away from the severity of the situation, we want them to know they're not alone.
(Results)
Traffic
225k
Success rate
100%
